Market Entry Information

Many companies planning to enter the US market are looking at the US with a combination of optimism and fear. They have heard about the cut-throat competitive market and the threat of product liability lawsuits. On the other hand, they often believe that all they need to do is replicate the marketing program that made them successful in their home market.

Launch in US Alliance knows from experience that well informed companies will most likely succeed. For this reason, we provide a wealth of practical information about entering the US market in this section.

Considering whether or not to expand into US
Globalization and Opportunity
Going International
Top 10 Reasons Why European Companies Fail to Enter the US Successfully

Ensuring your company has the right value proposition for the US market
Developing an International Value Proposition

Where to Locate in the US
The Three Most Important Things About Real Estate: Location, Location, Location
Key US Universities and Research Institutions

Getting Started: The Mechanics of Setting up Shop in the US
US – Geographical Differences
US Market Challenges
US Business Meeting Etiquette
US Business Culture
Typical Timeline for a US Market Entry
Key HR Aspects for International Companies

Sales & Marketing Strategies in the US
How to Generate Sales Leads
The Role of Web Sites in B2B Businesses
Five Tips for Creating an Effective US Website
Analyzing the Analysts Part I: An Overview of Technology Analysts
Analyzing the Analysts Part II: How to Target Analysts and Get Initial Meetings
Analyzing the Analysts Part III: 8 Rules to Follow to Analyst Interaction