Market Entry Information

 

Launch in US Alliance Webinars

Launch in US Alliance is organizing a series of educational webinars discussing topics that are important for companies entering the US market. The webinars are presented by Launch in US Alliance members who are experts in their fields.

Upcoming Webinars

To be announced

Previous Webinars in the Series

For your convenience, we offer the opportunity to download recordings of previous webinars.

Replay Instructions


To replay the webinars, you will need Microsoft Windows Media Player, version 9 or higher, and if you have not previously attended one of our webinars, you may have to download a Codec from GoToMeeting, the company that we use to broadcast our webinars, at www.gotomeeting.com/codec.

Please note that the download may take several minutes, depending on the speed of your Internet connection.

Please contact us at webinars@launchinus.com if you have any problems replaying the recording.

 

Effective Channel Strategies for Your U.S. Market Entry

Wednesday, February 26, 2014

When entering the U.S. market, international technology companies must choose a channel strategy that will be most effective for them

In this exclusive webinar, Prof. Richard Aroian of Babson College, one of the top Business Schools in the Boston area, will discuss effective channel strategies for international companies in the U.S.

Download the recording of the webinar

How to Protect Your Proprietary Technology in the U.S.

Thursday, November 21, 2013

When international companies enter the U.S. market they need to decide whether to invest in protecting their intellectual property by filing a U.S. patent.

In March 2013 major changes in U.S. Patent Law went into effect, which has been causing confusion even among entrepreneurs in the United States.

In this exclusive webinar, Charles Lyon of the renowned Law Firm Choate Hall & Stewart will present an overview of the current U.S. patent system from the perspective of international companies entering the U.S. market.

Download the recording of the webinar

Opportunities for International Biotech Companies in Massachusetts

Wednesday, September 25, 2013

This webinar is brought to you in collaboration with the Massachusetts Biotechnology Council.

Many international Biotech companies in the medical field are looking at the United States for growing their business. Massachusetts is the primary center for Biotech innovation in the United States, anchored around MIT, Harvard, Boston University, the University of Massachusetts, and other globally renowned universities and hospitals. Most of the largest global pharmaceutical companies have established a presence in Massachusetts to participate in the unique Biotech ecosystem.
In this webinar Peter Abair and Susan Silberman from the Massachusetts Biotechnology Council tell you about the latest business opportunities for international companies in what has become the leading Biotech cluster in the world.

Download the recording of the webinar

What Canadian Medtech Companies Need to Know When Expanding into the U.S. Market

Wednesday, June 5, 2013

This webinar is presented in collaboration with the Health Technology Exchange of Ontario.

Canadian medical technology companies that consider expanding their business into the U.S. market are confronted with many challenges. The U.S. health care market is bewilderingly complex, and it is shifting towards new models that are difficult to predict.

In this webinar, John Sasso, a medical device executive who has successfully managed the process for bringing medical devices to the U.S. market for several international companies, will describe the status of the health technology market in the U.S., and will outline a strategy for Canadian companies for successfully bringing products to market.

Download the recording of the webinar

Six Questions to Help Determine Your U.S. Visa Strategy

Thursday, April 25, 2013

Many international companies expanding their business to the U.S. plan to bring at least some key staff from their home country. Obtaining appropriate visas to work in the United States is often an afterthought, and can seriously impact your expansion plans.

In this webinar, Courtney New, an immigration lawyer with Nixon Peabody LLC, will discuss the current immigration landscape and the best way to navigate complex legal hurdles to bringing staff to the U.S.

Download the recording of the webinar

What You Need to Know When Bringing Medical Technology Products to the U.S. Market

Thursday, February 21, 2013

Medical technology companies that consider expanding their business into the U.S. market are confronted with many challenges. The U.S. health care market is bewilderingly complex, and it is shifting towards new models that are difficult to predict.

In this webinar, John Sasso, a medical device executive who has successfully managed the process for bringing medical devices to the U.S. market for several European companies, will describe the status of the health technology market in the United States, and will outline strategies for successfully bringing products to market.

Download the recording of the webinar

Doing business as an American: U.S. Business Culture

Thursday, December 13, 2012

When international companies expand into the United States, they quickly discover that to be successful they will need to adapt to the way Americans do business. What they learned during their business career at home will not necessarily work in the U.S.

In this webinar, Jos Scheffelaar, CEO of Launch in US Alliance, will address the differences between the American business culture, and the business cultures in Europe and Asia.

Download the recording of the webinar

Opportunities for International Clean Energy Companies in Massachusetts

Thursday, October 4, 2012

Many international clean energy companies are looking at the United States for growing their business. Massachusetts is the primary center for clean energy innovation in the United States, anchored around MIT, Harvard, Boston University, the University of Massachusetts, and other globally renowned universities.

In this webinar James Bowen and Sandra Kreis from the Massachusetts Clean Energy Center will tell you about the latest business opportunities in what has become the leading clean energy cluster in the United States.

Download the recording of the webinar

Special Webinar offered in collaboration with the French Consulate General in Boston: Top Ten Mistakes to Avoid When Expanding Your Technology Business Into the U.S.

Wednesday, July 11, 2012

This webinar is a part of the NETVA Program of the French Consulate General in Boston.

Most successful European technology companies eventually grow to a point where they can’t resist the lure of the biggest potential market, and want to expand into the US. However, the process can be fraught with peril. In this exclusive webinar, veteran entrepreneur and venture capitalist Lucian Wagner, General Partner at EuroUS Ventures, will share the Top 10 mistakes European technology companies make when expanding into the US.

Download the recording of the webinar

Marketing Essentials for a U.S. Product Launch

Wednesday, June 20, 2012

You have a product you’ve been successfully selling in your home country and feel you’re ready to tackle the U.S. market.

This webinar, led by experienced marketing and PR professionals Michelle Faulkner and Miriam Kutcher, will cover marketing essentials that will help make your US product launch a rousing success.

Download the recording of the webinar

What You Need to Know About Social Media When Expanding Into the U.S.

Wednesday, April 25, 2012

In this webinar, Bryn Adler, Social Media Expert at RainCastle Communications, will address how to assess and meet the needs of the social B2B buyer and how to build your online reputation with social media marketing.

Download the recording of the webinar

What to Budget for Your Successful US Market Entry & Expansion

Wednesday, February 22, 2012

In this webinar, Launch in US Chairman & Co-Founder Lucian Wagner lays out the key components of a well balanced budget geared towards a successful US market entry. While it is becoming common knowledge that a US launch will require serious funding, it is far less obvious how the money should be spent, especially with so many new marketing opportunities presented by social media.

Download the recording of the webinar

What Technology Companies Need to Know about Navigating the U.S. Legal System

Wednesday, December 14, 2011

When international companies expand their business into the United States they encounter a legal environment that is substantially different from their home countries. Where most countries have national laws, in the U.S. many laws differ from state to state. The U.S. is a very litigious society, and therefore companies doing business there must pay special attention to protect themselves against potential lawsuits.

In this exclusive webinar, David Rickerby and Laurence Naughton of the renowned Law Firm Choate Hall & Stewart will present a high level overview of the most critical legal issues you will need to address when expanding your business into the U.S.

Download the recording of the webinar

What You Need to Know Before Staffing Your U.S. Expansion

Wednesday, September 28, 2011

Human Resources in the United States is bewilderingly complex, because labor law, tax laws and benefits are different for each state, and sometimes vary even by city. Laws and regulations constantly change. Because mistakes can lead to expensive lawsuits and hefty penalties, U.S. executives do not attempt to navigate this risky domain without the help of experts. And neither should you. In this webinar David Edelson, an HR specialist at TriNet, a leading Professional Employment Organization, outlines the best practices for employing staff in the U.S.

Download the recording of the webinar

Tech Companies: Hire the Right Talent for Your U.S. Expansion

Wednesday, June 15, 2011

One of the top mistakes technology companies make when expanding into the U.S. is hiring the wrong talent. Because initial hires can have an extraordinary impact on the success of your expansion, it is a costly error that can have long-term effects. In this exclusive event, John Jay, the Managing Director of Executive Resources International, and Betsy Harper, the President of Sales and Marketing Search, will provide advice how to make your first U.S. hires a success.

Download the recording of the webinar

Building a Sales Pipeline for Your U.S. Expansion

Wednesday, April 13, 2011

One obvious hurdle tech companies face when expanding into the U.S. is quickly building a pipeline of potential new customers – a critical step toward meeting your revenue goals. Bob Good, a 30-year veteran of U.S. tech industry sales, will share his thoughts on generation of leads.

Download the recording of the webinar

Getting the Word Out, Part II: Public Relations Strategies for the U.S.

Wednesday, March 9, 2011

To rise above the noise in the crowded and competitive U.S. technology market, it is critical to get the media and technology analysts to write positively about your company and products. Therefore, strong Public Relations should be a key element of your marketing strategy. Ed Harrison, managing partner of fama PR, one of the nation’s hottest PR agencies, will share his perspective and advice for PR success.

Download the recording of the webinar

Webinar: Getting the Word Out, Part I: Marketing Strategies for the U.S.

Wednesday, February 9, 2011

Now that you’ve decided to expand your technology companies into the U.S., how do you get the word out about your business in order to attract customers? In this exclusive event, Launch in US Alliance co-founder and marketing consultant Michelle Goodall Faulkner, an 18-year veteran of technology marketing and PR, will provide an overview of the essentials.

Download the recording of the webinar.

Webinar: Five Steps to “Americanizing” Your Web Site

Thursday, December 2, 2010

If you are considering expanding your technology company into the U.S., you’ll likely have some work to do on your Web site. It’s the first place U.S. prospects will go to get information on your company, and if their visit is a bad experience or the site comes across as “foreign,” they won’t come back.

In this exclusive event, Paul Regensburg, founder and principal of RainCastle Communications, an award-winning strategic marketing and interactive firm, shared Five Steps to “Americanizing” Your Web Site.

Download the recording of the webinar.

Webinar “Optimizing Your Value Proposition for the US Market”

Tuesday, October 5, 2010

Expansion opportunities abound for technology companies in today’s competitive, global business environment – and it’s important that they pursue only those that will have the greatest impact on their growth and success. While entering the U.S. market is appealing to many companies, it’s not an effort that should be taken lightly. In preparing for expansion, one of the most important issues to tackle is your value proposition. Strategies that work in your home country may not be nearly as effective in the U.S., and, in fact, may be detrimental to your success.

Download the recording of the webinar.

Webinar “Top Ten Mistakes to Avoid When Expanding Your Technology Business Into the US”

June 29, 2010

Most successful European technology companies eventually grow to a point where they can’t resist the lure of the biggest potential market, and want to expand into the US. However, the process can be fraught with peril. In this exclusive webinar, veteran entrepreneur and venture capitalist Lucian Wagner, General Partner at EuroUS Ventures, will share the Top 10 mistakes European technology companies make when expanding into the US.

Download the recording of the webinar.