Market Entry Information


Many companies planning to enter the US market are looking at the US with a combination of optimism and fear. They have heard about the cut-throat competitive market and the threat of product liability lawsuits. On the other hand, they often believe that all they need to do is replicate the marketing program that made them successful in their home market.

Launch in US Alliance knows from experience that well informed companies will most likely succeed. For this reason, we provide a wealth of practical information about entering the US market in this section.

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Considering Whether or Not to Expand into the US

Ensuring Your Company Has the Right Value Proposition for the US Market

Where to Locate in the US

Getting Started: The Mechanics of Setting up Shop in the US

Sales & Marketing Strategies in the US

Useful External Links