Launch in US Alliance
Launch in US Alliance

The US market offers tremendous opportunities for
technology companies – but it is a complex place to
do business.

Launch in US Alliance leverages a broad network of experts to help technology companies successfully establish their US operations.

 

Webinar Replay:
"Top 10 Mistakes to Avoid When Expanding Your Technology Company into the US"

click here for replay information

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Practical Information About Entering the US Market


Considering whether or not to expand into US
Globalization and Opportunity
Going International
Top 10 Reasons Why European Companies Fail to Enter the US Successfully

Ensuring your company has the right value proposition for the US market
Developing an International Value Proposition

Where to Locate in the US
The Three Most Important Things About Real Estate: Location, Location, Location
Key US Universities and Research Institutions

Getting Started: The Mechanics of Setting up Shop in the US
US – Geographical Differences
US Market Challenges
US Business Meeting Etiquette
US Business Culture
Typical Timeline for a US Market Entry
Key HR Aspects for International Companies

Sales and Marketing Strategies in the US
How to Generate Sales Leads
The Role of Web Sites in B2B Businesses
Five Tips for Creating an Effective US Website
Analyzing the Analysts Part I: An Overview of Technology Analysts
Analyzing the Analysts Part II: How to Target Analysts and Get Initial Meetings
Analyzing the Analysts Part III: 8 Rules to Follow to Analyst Interaction

Our Team Can Help

      linusJumpstart your US expansion
      linusEstablish a subsidiary and make it operational
      linusAvoid typical mistakes